The wall and the revolution

We are wildly off the mark with our ability to communicate, liability and other obstcle

I love architecture, but I hated the practice. Why? my number one frustration was our inability to communicate.
I sincerely believe that we have an absolutely mind blowingly creative collective of people in the architecture community, full of amazing ideas. But there is a disconnect, this has always bother me from day one of my architectural education.

The inability of the public to understand our Brilliance!!

We spend years polishing the theoretical basis, experiment with forms and this is what we get.

*run videos of interview of people on the street on what they thought of great work of architecture*

What is the other big problem we have in our field? Contractor! I am sorry if there are any here, but they just consistently make our life a living hell! They read our drawings but have no conception of what is our INTENT. Failure of communication again.

One more, I present to you my theory of our their greatest obstacle. Our self. What is it that we produce, building you said. I argue otherwise, we produce content! What is the end product of 70-80 percent of our man hour? contract documents, which we reluctantly gave to the contractor, knowing that they are just going to screw it up, and reluctantly gave to the client, knowing that they will never take a second look at it, and call us any way to ask about every little thing that's in it any way.

We are like authors except that people can only know our work through recording on a audio tape from a 99 cents store read by some one who didn't speak the language the book was written in, in the first place!

Looking across discipline, how does the other cotent provider operate differently from us? Authors for instance, well first of all, books can be duplicated and sold to millions of people. Text can be digitized for e-book, recorded for audio book, portion posted on the web as a hook and so on and so forth. *picture of construction document set* can you imagine doing any of that with your documents?

Yet I would argu that this inflexibility and inability to share information even amongs our selves is primary source of our problem, and the cause for our inability to communicate fluently paradoxically in a primarily information based society.

Liability has traditionally been sited as the primary barrier to the flow of information.

What we lacked, is information flexibility. Fine tune control of our information, for us it is all *flash document set slide* or nothing! or in the updated version all *flash BIM model* or nothing!

Do you really care to keep your wood floor selection a secret? No, I have never met an architect who don't like to talk shop and giving out product reviews but yet there are no way to separate out the information that can be shared from the information that best be kept proprietary, which is perfectly reasonable although some people might feel some what guilty to acknowledge.

Information flexibility, the ability to control the information you share, and the information that you don't. Is what we need.

Photographer had learn this the hard way through the internet revolution. Do you post your photos on the web so ppl will likely "burrow" your work with out paying you a dime, or do you keep it safe on your hard drive but get no exposure.

Photographer learned that they can post low resolution photos, and still sell the same photo at the original resolution because ultimatly people realized that it represent value. we need to learn how to reduce the resolution of our document so that we can share it to imporove our ability to communicate with our client, with the contractor, and with one another.

And that is what I am looking to achieve.