what I learn this morning

The marketing committee was really helpful this morning, get me to think more about the nature of our business. Something about the BSA committee that I am not finding in New York.
Let me organize my notes a bit.
Having a consistent company identity, a consensus built image and an elevator pitch to go with it must be familiar to every one in the company. Not necessarily varied due to outside factor but can evolve over time.
list of media consolidation directory: Yahoo media, Cision media directory, Vocus, Burrelle's luce dir
Social media, blog, YouTube, Linkins
The client needs immersion; your image and name needs to be reminded, you need to be in your client's world as much as possible.
The 7 rules:
1Know the target publications/ website
2Create a script containing key questions and talking points
3learn their preferred methods of contact; ask
4be brief
5be flexible: take the opportunity when you were NOT mentioned to find out what it is that you missed that caused you to be missed by the editor. Use it to communicate with them.
6story telling
7buildimg a solid relationship- help journalists to do their job

My consolidated thoughts? Time has changed and so should the practice of Architecture, the act of confining your self in an ivory tower is long gone and in its place a hyper connected society where the practice it self needs to be juiced for all the entertainment and marketed.
But there's more, hard to capture my thoughts.. needs a better sticky pad some how.
Also needs a better way to capture the these lectures. Had some thoughts about the my idea of flowing websites. Off to my page.

new day new spot

I am still thinking about getting some sort of desk, a regular spot where I can work with out distraction and worry about hours and so forth. $500 is quite a bit to spend though? I'll definitely need it if I get that job in Philadelphia, but then again there are a whole host of issues that has to do with remote collaboration.
The Starbuck in Greene point is nice, some how better then what I expected from my brief look outside. they actually gave me a real cup and heated my apple pastry for me!

another test

I am having some further difficulties with Sliderocket, of course this come after my paid subscription just started. Maain problem is that the video in each slide buffers independantly, I don't mind a long buffering period in the beginning but this pause bewteen each slide is not acceptable. I will need an alternate solution or perhaps export the finished product out right, there are still some pretty major limitations that I am beginning to bump into.

buzz buzz buzz

Lots to do this morning.

1. Catchup on Email- check
   
2. Update calendar- check
   
3. spend an hour entering data for tax,- Check!
   
4. test electrical connection for my scooter trunk,
5. upload photo to fotki,- check
   
6. upload old photo to facebook - check
   
7. Sign up for sliderocket - check
   

and get the heck out early to get stuff done!!

The giant monster

The BIM presentation was an absolute revolation, it was exactly what I had in mind. Some one else has been working on the ecosystem all along, some how I am not at all discourage by this but rather encouraged! The ecosystem, and a complicated one at that, required significant amount of work to impliment and someone having done a good example of it only means perpetuation of something positive for every one.
What is the implication of this? the system is there, it is all there, what we are missing now is a project contract structure that allow architect, designer and engineers to truly work out side of the confirm of the traditional project structure. We are still missing the last part of the revolution, just as the question raised by an audience member, how are we going to get paid? well we need a innovative project structure to match the innovative technology. The puzzele are slowing being filled in and an overall picture emerging and what I am working on will play an important role in the overall picture of thing.
What I am working on, is the ability to communicate.
As designer, we understand the importance of a medium of communication that is clear and engaging. We are clearly still missing that, on all front. we have lots of extremely technical expertise but no ways of presenting it to the public, there is still a disconnect at large.
What was missing in his presentation was this last piece, I wonder how far he has gotten with it?

like a lump of wood

Its Thursday and i forgotten to pick up coffee before coming to the library. And are feeling rather treeish. lets push to get some stuff done before moving back downtown to a Starbucks for the rest of the afternoon. I do want to find an alternate location then default Astor place. As nice as it was, there were just a bit too much traffic for my liking.
I am getting closer to the end of the second draft of the presentation and are liking it much better.
I need more information, I need to organize better, I need to get more done!! Things are simply moving too slowly, I need to recommit to getting up at regular business hour and start working at 9am again!!

The broken internet

Had some terrible frustrating time getting connected today and end up moving from the central library to starbucks. took way too long to get back the necessary connection. Problem with lack of support and a stable work environment.

One more Monday

Its Monday and I am feeling rather muddled. Once again, things are going too slowly for my taste. I need some solid deadline to meet on the front of collaboration..
I am getting closer to the finishing draft two of the presentation and there are now sufficient information to start working on the actual graphics.
Speaking of which, graphics! I need some sort of design and right now I don't have anything. I still don't have a good idea of what the general styling should be. It would be great if Kerry come up with some thing but I should prepare alt design for comparison at the minimum.
Last but not the least is the business plan. I need to review the requirement for government funding request. It would add significant credibility to my project if I can land it.

My changing work habits

Its been more then three month since the layoff. Amazing how time flied! well the prospect of employment looked more bleak then ever but I do feel pretty good about the direction my project is taking. But things are going too slow! I need to focus more on it and spend more time working on it as I am two month in and don't feel like I have much to show for it!
The library set up has been working pretty well. Only downside is that I can't talk on the phone here, which will grow to be a more substantial problem once I enter the collaborative phase of work.
I can always return to my pattern at Starbucks also. But I wouldn't mind spending some time working in the Rose room.