what I learn this morning

The marketing committee was really helpful this morning, get me to think more about the nature of our business. Something about the BSA committee that I am not finding in New York.
Let me organize my notes a bit.
Having a consistent company identity, a consensus built image and an elevator pitch to go with it must be familiar to every one in the company. Not necessarily varied due to outside factor but can evolve over time.
list of media consolidation directory: Yahoo media, Cision media directory, Vocus, Burrelle's luce dir
Social media, blog, YouTube, Linkins
The client needs immersion; your image and name needs to be reminded, you need to be in your client's world as much as possible.
The 7 rules:
1Know the target publications/ website
2Create a script containing key questions and talking points
3learn their preferred methods of contact; ask
4be brief
5be flexible: take the opportunity when you were NOT mentioned to find out what it is that you missed that caused you to be missed by the editor. Use it to communicate with them.
6story telling
7buildimg a solid relationship- help journalists to do their job

My consolidated thoughts? Time has changed and so should the practice of Architecture, the act of confining your self in an ivory tower is long gone and in its place a hyper connected society where the practice it self needs to be juiced for all the entertainment and marketed.
But there's more, hard to capture my thoughts.. needs a better sticky pad some how.
Also needs a better way to capture the these lectures. Had some thoughts about the my idea of flowing websites. Off to my page.