Tuesday, April 28, 2009

Consolidation for the AIAny Marketing meeting

The suggestion made at the marketing presentation are mostly along the line of the traditional medias.
My reaction is that there is a real demand for solid information on marketing in the new media field. Of all the firms that was represented at today's meeting, there does not appear to be any experiences with the new media, my question regarding the positive or negative of blogs basically fell into a hole.
What is required to fill this hole? a source of information that have a good amount of information on the subject base on real world experience and ways to quantify results. There is a real opportunity for getting in here. To follow up on this subject, here are my reaction:
1. I should put together a short presentation to fill this hole. I can start simply on the subject of blogs. Several architecture firms either in/ off side blogs and I can reach out to those people and get some real world experiences and bring them back, either have them speak or what not.
In addition, I have decided that it would be an interesting exercise to construct an architectural firm presence and see how far I can build my self as a brand.

No comments: