beginning of phase two thinking

The original plan was too ambitious and narrowly focused, too many assumptions were made on too little marketing research.
Phase two will remedy those issues with a much more systematic approach. A simpler vision/ thesis and an earlier ways of studying market reaction.
To start I'll need a set of goals.
1. Generating 2000 events in 6 month, ie July 26, 2010
2. Generating 500 events in 4 month, ie May 26, 2010
3. Achieve 2x cost profit margin for all sales at the end of 6 month
4. Complete fully functional site with less then 5 open issues at the end of 2 month , ie. March 26, 2010
5. Post functional site pre-testing at the end of 6 weeks, ie. March 9, 2010
6. Complete 80% (by page count) site revision package and have it transmitted to developer in 2 weeks, including design for T shirts, ie. Tuesday February 9, 2010.

Re-imagining of the core concept.
YOU buy THEY decide.
A T-shirt site where your friends get to choose which tshirt you get by rating you on the epic justice meter.

Methods (not goals)
Take on a phased approach with specified landmark and date for each phase