I think the lack of response from every one spoke volume on the main problem of the site, mainly that it is confusing and difficult to understand exactly what the purpose is. As a result I think its time that I face the music and go back to the drawing board and figure out a better way to make this work.
What works now; I think the front end of shop selection is straight forward and works and will need little revisions. I also still feel that front loading the payment information is important. Especially if I am going to run contest where shirts are given away for free.
What doesn't work is the home page and the voting page, the two most important component of my site. They both need to convey the simple message of how the site function. ie. $+FAIL is required for purchase, and FAIL can only be earn by some one else voting for you.
Another major components that cause additional confusion is the email invite to vote system, it is entirely too cumbersome. Instead I am contemplating using IP lock out instead:
One vote per IP, plus I poll for zipcode unless they login. IP address then is associated with zipcode. and Databased for future prosperity.
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