Although the fancy image I made last week looks really good I don't think they do a good job explaining what Epic Justice is and create further confusion. I might be able to use them on a different page, but the image on the front page should do a better job of conveying the message of the working of the site.
I am also more convinced now that the free tshirt offer would be a good promotional tool at the beginning.
I must assume that sales per zipcode will be no more then 1 initially. The multiplier should be relatively forgiving to encourage propagation if it does occur. The initial threshold of free offer should be assume to be base for 95% of sales. Shirt should be $15 plus $5 shipping. User will still have to pay for shipping even if the shirt would be free. Threshold will start at 25 FAIL for the first 50 shirts and go up to 35 for the next 50.
The three designed Ts will not be available for purchase initially, just the free T. They will be release once all the Free Ts are given away.
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